Compare three companies Essay Example | Topics and Well Written Essays - 1250 words

Compare three companies - Essay Example This used to happen only with Sony and Apple products before. Samsung is not only one of the greatest businesses today, but the company tends to have a great goodwill as a responsible global entrepreneurship. The objective of this paper is to explore the tactics and strategies that were employed by Samsun to climb up and reach the top of the success ladder at such lightning speed. It is important to review the success story of Samsung before analyzing the strategies it has utilized for achieving the numero uno spot in corporate world. Samsung came into being in 1938, as a small trading company and transformed into a business group. And from its branch in Tokyo it started to expand its business first by entering in the textile business, then started establishing electronics, introduced the company in heavy industry by affiliating in shipbuilding. Samsung itself had built huge companies based on sugar and seasonings and textiles; and LG on chemicals for household and industrial consump tion (Michell, 13). It also expanded the business by acquiring Hankook Semiconductor. Later on it also introduced first 10 – million seller cell phones, became world’s best TV manufacturer. And today Samsung claims to have the largest share in the global smartphone market, which is because of the Galaxy smartphones of Samsung. In 2012 it was awarded as world’s ninth best brand (Tek, n.p). Samsung now stands among the top tier global corporations, possesses good ranking in the superior management, and provides innovation in design along with improving its sales and earnings (Lee, 9). The competition between the two famous smartphones brands Samsung and Apple started in 2008, when Samsung targeted the smartphone market by investing on large scale in it. Apple is a multinational company, which provides phones, personal computers, iPads, iPods and much more. In 2008, the most valuable company of the world was Apple because it had the shares with prices up to $ 373 ( Zylla-Woellner, n.p). Samsung and Apple without any doubt were leading the cellular especially the smartphone industry, however, Samsung suddenly shifted gear and turned the entire game in its favor. Apparently, Samsung’s most significant tactic is that the company never ceased to introduce variety in their products and in their strategies of selling the products too. Samsung Corporation has successfully blended speediness, imagination and affordability in their offerings to capture the consumers’ attention. While Samsung was busy investing huge sums on extensive research and development to gain the market share, Apple was stagnant using only 2.4 percent of its revenues on innovation (Roll 154). Samsung spent around US$ 2.3 billion on research and development (Roll, 154). The major competitors Sony and Apple were badly defeated by Samsung. The reason is that whenever these companies introduced a new product Samsung copied the concept and followed their path to introduc e similar product but with a definite edge and innovation from its predecessors. In order to learn latest designs in trend, Samsung even started comprehensive training sessions for all employees. Apple only introduced several versions of iPhone whereas in the meantime Samsung not only introduced Samsung galaxy, note book, smart TV and other economical smart phones but has been regularly updating its products’

Otto von Bismarck as a statesman Term Paper Example | Topics and Well Written Essays - 3250 words

Otto von Bismarck as a statesman - Term Paper Example In 1838, he resigned from his job because of boredom. In 1847, he got married to Johanna von Puttkamer; this was a turning point in his life because of the enormous support he received from Puttkamer. During the same period he embraced Christian tradition of the Lutheranism and began his service in the Prussian legislature; in 1847, he was elected into the Prussian parliament. In his tenure in the parliament, he opposed the liberal movement and campaigned for the unification of Germany under the support of Prussia. He also protected the rights of the Junkers (his elite social class). He served as a Prussian minister in the German government at Frankfurt between 1851 and 1859. He also served as an ambassador to Paris in 1862 and to St. Petersburg between 1859 and 1862. In both services he acquired more insight and experience that would partially establish his subsequent policies (The Questia.com 1).it is up to today debated whether Bismarck had a master plan to expand the north German confederation of 1866 to include the remaining independent German states into one country or maybe he just wanted to expand the power of the kingdom of Prussia .many reaction to Danish and other neighboring country provided foci for German unity Bismarck was an opportunist and good diplomat than a master planner. Political discontent and democratic liberalism were spreading through the parliaments and streets of Europe and people like Bismarck staunchly opposed to democratic liberalism were staunchly opposed to democratic liberalism were to work very hard to stay afloat. Bismarck did it by being pragmatist instead of idealist. He opposed any concession to the liberals and expressed contempt for the king’s willingness to bargain with revolutionaries. He was the best into taking advantage of his opportunities and leading them in the right way always. He was the main factor in unification of Germany. Otto von Bismarck was a very conservative political leader Germany has ever ha d. Wars with Austria and France He was appointed as a premier in 1862 by William I in order to securely adopt the Prussian program for the king’s army; the program was overwhelmingly rejected in the parliament. Bismarck’s main purpose was to drive out Austria from the German Confederation. He provoked the Austro-Prussian War of 1866 by accusing Austria of violation of the Gastein treaty. Austria was defeated and Germany reorganized into the North German Confederation under the Prussian leadership; Austria was not included. He also provoked the Franco-Prussian War (1870-1871) and he was able to obtain Lorraine and Alsace from France (The Questia.com 1). Alignments and Alliances Bismarck had full control of the domestic and foreign affairs. For the consolidation of the empire, he aimed at gaining the friendship of Austria, maintain British friendship by avoiding colonial or naval rivalry and isolate France through diplomacy. Thus, in 1872, he created the Three Emperorâ⠂¬â„¢s League (Austria-Hungary, Russia, and Germany). A rift in the Russo-German relations led to a Dual Alliance with Austria and the Dual Alliance became a Triple Alliance when Italy joined in 1882. The Reinsurance Treaty of 1887 revived Germany relationship with Russia (The Questia.com 1) how strong the nationalism. Bismarck knew very well that the alliances that war could accomplish his goals. How Bismarck dealt with Austria shows his commitment to maintaining boundaries based on political and